Curated art. Flexible. Always evolving.
A monthly art subscription for hotels, restaurants, cafés, and commercial spaces. Premium prints, professional curation, rotation included — all for a predictable monthly fee with no upfront capital investment.
Art as a Service (AaaS)
Instead of buying art once and living with it for years, our clients access living collections that evolve with seasonal changes, interior updates, rebranding, and new openings — without the financial risk of ownership.
Revenue share on every artwork sold to your guests — zero logistics on your end.
Upfront investment. Full production, framing, delivery and installation included.
Rotation cycle on Pro and Signature plans, keeping your space visually fresh.
Bamboo & cotton archival paper. Museum-grade giclée. Made in Spain.
How it works
Five steps from first conversation to a living collection on your walls.
Analysis
We study your venue, atmosphere, guest profile, and visual goals to build a personalised plan that amplifies your brand identity.
Curation & Design
Depending on your plan, we select from our catalogue or create original artwork from scratch — always matched to your space and aesthetic.
Production
We produce and deliver ready-to-hang framed prints, managing all packaging and logistics directly to your venue.
Rotation
We replace artworks according to your plan, keeping the space dynamic, seasonally relevant, and visually current.
Monetisation
Each artwork becomes a passive income source. Guests can purchase prints to take home — we handle everything.
Love & Paper — Art as a Service for hospitality spaces
A new revenue channel
Your art collection becomes a sales floor — without any operational effort on your side.
Online Collection
Guests can purchase copies of the artworks on display, taking a piece of the hotel experience home with them. We design elegant in-room and lobby materials — QR codes, cards, frames — that connect each artwork to its purchasable version online within a dedicated collection exclusive to your property.
Your hotel earns 50% of every sale — no stock, no logistics, no overhead.
- Exclusive online collection page for your property
- Branded QR materials aligned with your interior
- Monthly sales report with full transparency
- Zero operational involvement from your team
Pódium
Art that generates revenue at the heart of your hotel. Pódium is a curated art point-of-sale integrated into the lobby — designed to turn the check-in and check-out moment into a genuine income opportunity and guest experience.
- Mini curated collection linked to the hotel, the city, or the active exhibition
- Physical display at lobby or reception desk
- Frictionless purchase via QR or front desk recommendation
- Exclusive works not available anywhere else online
Three tiers. One vision.
From catalogue selection to fully bespoke original artwork — choose the level that matches your space's ambition.
Basic
Catalogue art
- Focus Catalogue selection
- Personalisation Standard
- Original design —
- Format 30 × 40 cm
- Rotation —
- Online collection + revenue ✓
Pro
Rotating art
- Focus Curated rotation
- Personalisation High
- Original design —
- Format 50 × 70 cm
- Rotation Every 6 months
- Online collection + revenue ✓
Signature
Bespoke artwork
- Focus Exclusive originals
- Personalisation Full custom
- Original design ✓
- Format 70 × 100 cm (bespoke)
- Rotation Bespoke schedule
- Online collection + revenue ✓
Basic — 20 works
Catalogue selection, standard curation, 30×40 cm format. A cost-effective entry point to transform your space.
Pro — 20 works
Rotating curated collection, 50×70 cm format, refreshed every six months. The most popular choice for boutique and mid-tier hotels.
Signature — 20 works
Fully bespoke original designs, large format, custom rotation schedule. For properties where art is core to the brand identity.
An artist who thinks in spaces
I'm Ignacio, founder and creative director of Love & Paper. With over 15 years in illustration and visual art — working with clients from Adidas to Rolling Stone Magazine — I've spent my career at the intersection of art, craft, and storytelling.
I believe art in a hotel should never be mere background. It should be a silent dialogue with the guest: an element that defines the personality of the place and evolves alongside it.
Love & Paper was built on a simple conviction: spaces deserve living art. Not decoration, but curated visual identity — premium, purposeful, and always in motion.
Years working professionally as an illustrator and visual artist
Cities where work has been exhibited — London, Dublin, Madrid, Buenos Aires, Mar del Plata
Art Director background across hospitality, iGaming, and brand — bridging art and commercial spaces
Client work for Adidas, Rolling Stone Magazine, and international creative studios
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